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At BBEL, we adhere to tri-value system of Integrity, Imagination and Individual at the core of our work culture.

Integrity - in both personal and professional relationships

  • Following ethical business practices
  • Honoring our commitments to all stakeholders
  • Being open and sincere in all our dealings
  • Being accountable and taking ownership
  • Providing genuine value through our products and services

Imagination - that drives our actions

  • Constantly searching for "the new" in all spheres (be it products, processes, markets, geographies)
  • Encouraging and implementing original ideas and "out-of-the-box" thinking
  • Being agile and responsive to change
  • Leveraging knowledge and technology to drive innovation

Individual - a commitment to valuing people

  • Respect for individuals and recognizing their contribution
  • Being fair, offering equal opportunity
  • Encouraging openness and freedom of expression
  • Ensuring prompt response to issues and concerns
  • Empowering and stimulating employees to realize their potential